10 second animated motion background for social media launch in 2023
A reboot of the 1990s original, aimed at teaching personal finance skills to Gen Zers. Production design needs were extensive, ranging from custom-built board games and prototypes to social media step-and-repeats, vinyl appliques, motion graphics templates, presentation decks, and social media designs.
Goal
Apply the evolving brand strategy with consistency across any production design ask with speed and skill
Role
Lead brand designer, production designer, and motion designer
Software
Adobe Illustrator, Adobe Photoshop, and Adobe After Effects
Street Cents
Street Cents Merchandise: (Starting top-left) T-shirt, Waterbottle, Invite 3" x 5" card, stickers, embosed journals, sublimation dyed socks
Board game, prototype. Street Cents: The Teen Age! Photograph of the game being tested with focus groups. Feb. 2025.